For independent artists

Everything you need to create your own cinematic music videos

The story, the steps, the templates, where to source it all, and every other tip I've learnt in ten years of making music videos.

Get the roadmap, $99 USD

One purchase. Yours for every video you make from here.

The roadmap

One roadmap, from the first idea to the last shot of the day

Simple steps the whole way through, so you can confidently make it yourself, even if it's the first one you've made.

Stage one
Find the story

A story finding game, then the world building questions, which build into a written story by the time you have answered them.

Stage two
Map it and price it

Deciding your scenes, then the lyric map, a storyboard built against the song rather than a script, so you know exactly what you're shooting. Then a budget template that calculates as you fill it in.

Stage three
Source it and cast it

How to source locations, cast, crew, costume and props for far less without losing the quality, plus outreach scripts to get the first conversations started and the treatment you send everyone.

Stage four
Shoot it

A shot list that checks whether the day fits, a schedule that builds off it, and a call sheet for everyone there.

Get the roadmap, $99 USD

What's inside

The templates and documents included

Drop downs already set up, totals that work themselves out, and a worked example in each one so you can see exactly what goes where.

Inside the guide
The lyric map template
The shot list
A module of the guide
The budget tracker

Canva

The lyric map

The video built shot by shot against the song. Lyrics, timecode, reference shot and notes, with a scene page at the end.

Canva

Your treatment

The story, the mood, your scenes, your characters and costume, and your lighting and shot style. The document you send to your videographer, your cast and a location owner.

Google Sheet

Budget and locations tracker

Expected costs against actual costs, potential venues against booked ones, and lines for everything you need to consider.

Google Sheet

Shot list, schedule and call sheet

Built in options and worked examples so you're never guessing, a check that tells you whether the day fits, and a schedule and call sheet that build themselves off your shots.

Doc

Outreach scripts

Hosts, venues, councils, car owners, videographers, film schools and actors.

And the part that isn't a template
  • How to find a story worth telling, before anything else exists
  • How to decide what your scenes are and what each one is doing for the story
  • How to source your reference imagery, build the world of the video and feed it into your lyric map
  • How to tackle your budget, where to cut costs and where to spend
  • Where to find locations, cast, crew, costume and props
  • How to work with everyone on the project, and what each of them needs from you
  • How to bring an actor into a story so the performance sits right
  • How to build a shot list your schedule can run off, and what each element is for
  • How to work out which scenes the video can't survive losing
  • How to run the shoot smoothly
Get the roadmap, $99 USD

Built for the artists leading their project

This is for you if

  • You've got a song finished and no idea how to make a video for it
  • You want to build a world around your music, not just release another song
  • You care about how it looks, and you don't want to settle
  • You've made one before and it came out nothing like you pictured
  • You're making it yourself, or briefing someone and want to brief them properly
  • You make videos for other independent artists and want a system for it

It isn't for you if

  • You want it done for you. This is the system, so you can take your own idea and see it through
  • You're after AI generated video. There's none of that in here, this is how to make the real thing
  • You've already got a creative agency or a production company handling all of this

Make the kind of video people talk about

You need to make a movie with these videos one day@locha993
Thank you for giving us this piece of art@kimmiemarie7621
If a song or music video can make me cry I know it's a good one 🥹@CassandraCounts
Your music videos are always beyond perfect@meganohara7581
ONCE AGAIN, your storytelling in short film is just astounding. The effort at detail, the emotion captured, the plot within the plot. And, truly, your soulful haunting lyrics evoke stirrings from anyone who watches. I think you are making cinematic stories which will be, long from now, recognized as truly gifted, and you're doing so on a shoestring budget.@landslave52
So well done ,i believed every moment . This the kind of quality that Hollywood wishes it could produce but cannot.@davidkettell1073
The attention to details is always such an amazing factor in your videos, I just have to rewatch again and again and I keep finding new things I like, new things about your scene, exciting little character details.YouTube user
Haven't been this engaged in a video in such a long time. Your music videos always hit the right spot and makes you feel all the feels 🥹 Always a piece of art. Thank you ❤️@Anna_Wendel
You are an AMAZING filmmaker. You convey such universal emotions and capture the topical themes and undercurrent of true-love.@landslave
OMG THIS IS PURE CINEMA@danvers12620
I vote you turn this into a short film@rayelizabeth722
This video is absolutely fantastic. The song, the lyrics, the production, everything was brilliant!! Definitely my new favourite music video 💕@carolportes4442
that twist at the end!!?!! best screenwriter award@sahkp2149148
Honestly, the production quality is phenomenal. 🤩@noybh4
this is the ultimate "watch till the end" 😮@carollupus11
you never fail to make the best music videos! ❤️@cadenwf
Seriously, i love every shot of this! And the story was great, another great masterpiece@Rose-bq2zs1

$99 once, and it's yours for every video you make from here

$99 USD

ONE TIME · LIFETIME ACCESS

The full roadmap from ideation to execution
The lyric map process, which is how you know what actually fits into the song before you shoot a frame of it
Proven templates for the whole process, built and ready, with a worked example in each
Example outreach scripts you can send today
The story finding game and the world building questions, which save as you go
Your link always serves the current version, so anything I improve later is yours free
Not a subscription, and there's nothing else to buy
Get the roadmap, $99 USD

One purchase. Yours for every video you make from here.

Got some questions?

I've never made a music video before

Perfect, that's exactly who I built this for. It starts right back at the story, before there's anything technical to worry about.

Do I need to be good at Canva or spreadsheets?

Not at all. Everything is built to be filled in, and the sheets have the drop downs and the maths already done for you. White cells are yours, green cells have a drop down, and the gold ones work themselves out.

I don't have a videographer

That's okay, plenty of people start right there. There are scripts for finding one, including how to email a film school, and a whole stage on how that first conversation should go.

How long does it take?

It really depends on you and on your song. I've gone from a first idea to a shoot day in under a month, and the whole point of the roadmap is that nothing has to be worked out from scratch.

Is any of this AI?

There's no AI generated video in here, and nothing in it teaches you to make one. This is how to actually shoot it, with real people, in real places.

Does it work outside Australia?

Yes! A couple of my sourcing notes mention Australian shops, but they're only examples and there will be an equivalent wherever you are.

So the song gets the chance it deserves

The song's already written. This is everything you need to turn it into something people can watch.

Get the roadmap, $99 USD